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THE STORY

Comfycup® is a brilliant Startup with a mission to ease the user experience inside public transportation. When Comfycup® came to us with this challenge, we were honored to accept. Many entrepreneurs have goals of turning their ideas into physical products, but simply don’t have the knowledge to do so. Comfycup® came to us with a line of unique and clever commute accessories and asked for help with product development, marketing and sales. We helped Comfycup® organize important tasks in market research, consumer behavior, product development and long-term strategy. GreenAce then made a detailed road map from the get-go along with a business plan and pitch deck – helping the founders raise money, develop their first prototype and eventually launch their first commute accessory.

THE GOAL

To bring the concept of commuting accessories from the idea stage to a worldwide distribution.

THE RESULTS

Comfycup® was launched successfully in Toronto, Canada and soon after was featured by major news channels and local blogs like Yahoo® & BlogTO. The product is now sold in 4 countries across different online platforms and brick and mortar retailers.

TIMEFRAME

It took GreenAce a bit over a year to develop the business and the first commute accessory. Started: July 2017
Launched: October 2018

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